public relations marketing

how legal and pr teams can work together in a business crises

Featured in Forbes: How Legal and PR Teams Can Work Together in a Business Crisis

When a business crisis strikes, legal counsel prioritizes liability while public relations prioritizes reputation. This natural friction can lead to disastrous delays. As INGAGE Senior Vice President Michelle Lenhart outlines in Forbes, the strongest crisis response happens when these two functions operate in lockstep—balancing legal protection with the public’s demand for transparency and empathy. […]

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navigating pr across regulated and global markets

Navigating PR Across Regulated and Global Markets

Operating in regulated sectors or global markets creates a unique paradox: the need for strict compliance often stifles the creativity required for effective PR. As INGAGE CEO Katherine Doble outlines in Medium, the strongest brands don’t choose between “safe” and “engaging.” Instead, they master the art of translation—turning complex regulatory frameworks into clear, human-centric narratives

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ingage featured in prweek navigating legacy consumer trust in a modernized gen z world

INGAGE Featured in PRWeek: Navigating Legacy Consumer Trust in a Modernized Gen Z World

Can a legacy brand stay “cool” without losing its soul? As featured in PRWeek, INGAGE’s PR Director, Maria Forero, explores the delicate tightrope of modernizing heritage brands in the legal, financial, and alcohol sectors. The challenge isn’t just adopting new platforms like TikTok; it’s doing so without alienating the older decision-makers who hold

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the strategic imperative why leaders need media training beyond interviews

Media Training for Leaders

With billions of active monthly users across Meta’s platforms, the question for law firms is no longer if they should be on social media, but how to do so without compromising professional integrity. For legal practices, social media advertising is a high-wire act: it requires the “Lockstep” integration of aggressive digital growth strategies and strict adherence

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