Strategic Marketing Resources For High-Stakes Industries
Featured in Forbes: How Legal and PR Teams Can Work Together in a Business Crisis
Quick Summary: When a business crisis strikes, legal counsel prioritizes liability while public relations prioritizes reputation. This natural friction can lead to disastrous delays. As INGAGE Senior Vice President Michelle Lenhart outlines in Forbes, the strongest crisis response happens when these
Navigating PR Across Regulated and Global Markets
Quick Summary:Operating in regulated sectors or global markets creates a unique paradox: the need for strict compliance often stifles the creativity required for effective PR. As INGAGE CEO Katherine Doble outlines in Medium, the strongest brands don’t choose between “safe” and
INGAGE Featured in PRWeek: Navigating Legacy Consumer Trust in a Modernized Gen Z World
Quick Summary: Can a legacy brand stay “cool” without losing its soul? As featured in PRWeek, INGAGE’s PR Director, Maria Forero, explores the delicate tightrope of modernizing heritage brands in the legal, financial, and alcohol sectors. The challenge isn’t just
A Moment of Gratitude and Growth for INGAGE
Quick Summary: Growth is often measured in numbers the revenue, headcount, office square footage. But as INGAGE reflects on a pivotal season of expansion, the true metric of success has proven to be something less tangible: Trust. In this reflection on
INGAGE Featured in Forbes: How Backchannel Communications Can Help Resolve Crisis Situations
Quick Summary: In the heat of a crisis, the impulse is often to rush to the podium or the press release. However, as INGAGE Vice President of PR Olya Dumcu explains in Forbes, the most effective crisis management often happens in the shadows,
Why Q4 Is the Perfect Time to Start Digital Marketing
Quick Summary: While most businesses treat Q4 as a time to wind down, strategic leaders use it to ramp up. As highlighted in the INGAGE Blog, waiting until January to start your digital marketing initiatives is a calculation error that can
Agility Is the New Advantage
Quick Summary: In regulated industries like law, finance, and healthcare, organizations often assume that safety comes from moving slowly. However, as the INGAGE team highlights, the landscape has shifted. “Agility” is no longer just a buzzword for tech startups; it
How Marketing Assists in Recruitment and Retention
Quick Summary: Recruitment is no longer just an HR function; it is a marketing campaign. As outlined in the INGAGE Blog, the top talent isn’t sitting on job boards hitting refresh, they are “passive consumers” who need to be courted long
From SEO to GEO in the Age of AI Search
Quick Summary: For two decades, the goal of digital marketing was simple: rank number one on Google. But as AI-driven search engines like ChatGPT, Gemini, and Google AI Overviews take over, the rules have changed. We are shifting from SEO (Search Engine