digital marketing

INGAGE Featured in PRWeek: Navigating Legacy Consumer Trust in a Modernized Gen Z World

Can a legacy brand stay “cool” without losing its soul? As featured in PRWeek, INGAGE’s PR Director, Maria Forero, explores the delicate tightrope of modernizing heritage brands in the legal, financial, and alcohol sectors. The challenge isn’t just adopting new platforms like TikTok; it’s doing so without alienating the older decision-makers who hold […]

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INGAGE Featured in Forbes: How Backchannel Communications Can Help Resolve Crisis Situations

Leave a Comment / communications, crisis solutions, digital marketing, forbes, public relations / Michelle Lenhart

In the heat of a crisis, the impulse is often to rush to the podium or the press release. However, as INGAGE Vice President of PR Olya Dumcu explains in Forbes, the most effective crisis management often happens in the shadows, not the spotlight. By utilizing “backchannel communications” the private, high-trust negotiations with key stakeholders the

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Why Q4 Is the Perfect Time to Start Digital Marketing

Leave a Comment / digital marketing, email marketing, law firm marketing, seo, social media / Katherine Doble

While most businesses treat Q4 as a time to wind down, strategic leaders use it to ramp up. As highlighted in the INGAGE Blog, waiting until January to start your digital marketing initiatives is a calculation error that can cost you the entire first quarter. The most successful brands use the end of the

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Agility Is the New Advantage

Leave a Comment / digital marketing, in-house marketing, law firm marketing, marketing 2026, public relations / Katherine Doble

In regulated industries like law, finance, and healthcare, organizations often assume that safety comes from moving slowly. However, as the INGAGE team highlights, the landscape has shifted. “Agility” is no longer just a buzzword for tech startups; it is the critical differentiator for established firms. The ability to pivot quickly while maintaining strict

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How Marketing Assists in Recruitment and Retention

Leave a Comment / client retention, digital marketing, hiring, marketing tips, recruitment / Katherine Doble

Recruitment is no longer just an HR function; it is a marketing campaign. As outlined in the INGAGE Blog, the top talent isn’t sitting on job boards hitting refresh, they are “passive consumers” who need to be courted long before a position opens. By treating your employer brand as a product and your candidates

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Recap from the 2025 Annual Florida Bar Convention by Michelle Lenhart

Leave a Comment / digital marketing, law firm, law firm marketing, legal, public affairs, public relations / Michelle Lenhart

The legal industry is no longer changing; it has changed. At the 2025 Annual Florida Bar Convention in Boca Raton, the message was clear: expertise alone is no longer enough to sustain a practice. Michelle Lenhart, INGAGE’s Senior Vice President of PR & Business Development, reports that the firms winning today are those that

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From Scroll to Search: What Google Indexing Instagram Means for Brands

Leave a Comment / advertising, digital marketing, google search, instagram, instagram news, social media / Katherine Doble

For years, social media was a “walled garden”, what happened on Instagram stayed on Instagram. But as of July 2025, the walls have come down. As outlined in the INGAGE Blog, Google is now indexing public Instagram posts in search results. This shift transforms every social caption into potential SEO gold, meaning your next

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Right Time, Right Place, Right Team: The Real Formula Behind Media-Worthy Experts for Miami Media

Leave a Comment / advertising, digital marketing, public relations / Katherine Doble

Many experts believe that getting on the news is a matter of luck or simply being the smartest person in the room. In reality, media coverage is an equation. As outlined in the INGAGE Blog, successful “newsjacking” like inserting your expertise into breaking news stories requires a trifecta: being available at the Right

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Why SEO Is a Team Effort

Leave a Comment / advertising, blog, digital marketing, seo, small businesses, social media / Katherine Doble

Search Engine Optimization (SEO) is often treated as a solitary task, delegated to a single tech specialist or a third-party plugin. However, as the INGAGE Blog outlines, real organic growth is a cultural habit, not a toggle switch. Effective SEO requires a unified ecosystem where content creators, developers, PR teams, and even customer support work

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What Happens After Media Coverage: How an Effective Marketing Team Maximizes a Media Moment

Leave a Comment / blog, digital marketing, law firm marketing, small businesses, social media / Katherine Doble

Securing a major media hit is a victory, but it isn’t the finish line. As the INGAGE Blog explains, the true value of PR lies in what happens after the story goes live. Without a strategic “amplification” plan, a media moment is just a flash in the pan. By integrating that coverage into

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