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how legal and pr teams can work together in a business crises

Featured in Forbes: How Legal and PR Teams Can Work Together in a Business Crisis

Leave a Comment / crisis communications, forbes, public relations, public relations marketing / Michelle Lenhart

When a business crisis strikes, legal counsel prioritizes liability while public relations prioritizes reputation. This natural friction can lead to disastrous delays. As INGAGE Senior Vice President Michelle Lenhart outlines in Forbes, the strongest crisis response happens when these two functions operate in lockstep—balancing legal protection with the public’s demand for transparency and empathy. […]

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INGAGE Featured in Forbes: How Backchannel Communications Can Help Resolve Crisis Situations

In the heat of a crisis, the impulse is often to rush to the podium or the press release. However, as INGAGE Vice President of PR Olya Dumcu explains in Forbes, the most effective crisis management often happens in the shadows, not the spotlight. By utilizing “backchannel communications”—private, high-trust negotiations with key stakeholders—leaders can de-escalate conflicts