INGAGE Featured in Forbes: How Backchannel Communications Can Help Resolve Crisis Situations
In the heat of a crisis, the impulse is often to rush to the podium or the press release. However, as INGAGE Vice President of PR Olya Dumcu explains in Forbes, the most effective crisis management often happens in the shadows, not the spotlight. By utilizing “backchannel communications”—private, high-trust negotiations with key stakeholders—leaders can de-escalate conflicts […]