tiktok

Video is no longer a “nice-to-have” for universities; it is the primary language of recruitment and alumni relations. However, as INGAGE CEO Katherine Doble points out, many institutions treat Facebook video like a digital filing cabinet for long-form lectures. To succeed in 2026, higher education must move in lockstep with the platform’s technical […]

TikTok has transcended its origins as a Gen-Z dance app to become a powerhouse for brand storytelling and human-centric marketing. For mission-driven organizations and professional services, the platform offers a unique opportunity to “unmask” the brand and build raw, authentic trust. Success on TikTok isn’t about being trendy; it’s about being relatable and