Many law firms view a digital marketing campaign as a “switch” that can be flipped to generate instant leads. However, as INGAGE CEO Katherine Doble observes, launching a campaign without the proper infrastructure is like inviting guests to a house that hasn’t been built yet. Before committing to ad spend, firms must ensure […]
Is Your Law Firm Ready for an Online Marketing Campaign? Read More »
Transitioning a law firm from a specialized boutique to a multi-practice powerhouse requires more than just hiring new attorneys—it requires a complete recalibration of its public identity. For Haber Law, the challenge was to expand into new sectors without losing the hard-earned prestige of its core expertise. Through the INGAGE “Lockstep” methodology, the
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For Florida law firms, the digital frontier is governed by a complex set of rules that often feel like a moving target. The short answer to the submission question is: It depends on the type of content. While your organic social media pages are generally exempt from filing requirements, the moment you “boost” a post
Do Florida Law Firms Need to Submit Social Media Accounts for Review? Read More »
The legal industry, notoriously dubbed “old school,” was forced into a digital evolution by the pandemic. But as Katherine Doble writes in the Daily Business Review, the shift to Zoom and Cloud storage was just the beginning. The next chapter of legal marketing isn’t about having digital tools—it’s about mastering the data they provide. Firms that remain nimble
DBR: Legal Marketing’s Next Digital Chapter Hinges on Numbers and Nimble Strategies Read More »
We live in a “One-Click” world, yet many law firms are still operating in a “Fax and Wait” era. As INGAGE CEO Katherine Doble discovered, the best marketing campaign in the world will fail if the client can’t easily hire you. This article applies the “Amazon Standard” to legal intake, showing how firms
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Many law firms see an online marketing campaign as a “magic switch”—flip it, and the clients pour in. But as INGAGE CEO Katherine Doble warns, a switch only works if the wiring behind the wall is solid. Before you spend a dollar on ads, your firm needs operational readiness. This article serves as
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The legal market has never been noisier. For decades, law firms relied on reputation and referrals, viewing marketing as “undignified.” Today, that silence is a liability. As INGAGE CEO Katherine Doble highlights, online campaigns are no longer optional add-ons; they are the primary engine for firm growth. This article outlines why digital visibility
Standing Out in a Crowded Field: Why Law Firms Need to Embrace Online Campaigns Read More »
