DYNAMIC WEB PRESENCE & BILINGUAL STRATEGY

Building a mobile-friendly, user-centric digital platform for a premier Miami trial law firm.

Project Snapshot

Client
Baron & Herskowitz

Industry
Legal / Personal Injury

Services Provided
Website Development, Content Translation

Key Results
Mobile-Friendly, Bilingual Experience

The Challenge

Modernizing Representation in a Competitive Market

Baron & Herskowitz is a powerhouse in high-stakes litigation, specializing in medical malpractice, nursing home abuse, and personal injury across Florida. However, in the highly competitive Miami legal market, they needed a digital presence that matched their reputation for excellence.

Their challenge was to create a platform that was not only visually authoritative but also deeply accessible to a diverse clientele. They required a website that could communicate complex legal expertise (like “Defective Products” and “Class Actions”) in a way that was easy to navigate for users in distress, while fully supporting the region’s Spanish-speaking population.

Key Obstacles:

✕Language Barrier: Crucial legal resources were inaccessible to a large portion of the Miami community due to a lack of Spanish integration.
✕Content Overload: The firm’s vast expertise in diverse areas (Medical Malpractice to Class Actions) was difficult to organize without overwhelming the user.
✕Mobile Friction: High-stress clients seeking immediate help faced complex navigation that wasn’t optimized for smartphones.

The Strategy

User-Centric Mobile Design

We shifted the focus to a “mobile-first” approach. Knowing that many personal injury clients search for help via smartphones immediately after incidents, we engineered a responsive design that ensures fast load times and intuitive navigation on any device.

Bilingual Content Integration

To serve the Miami community effectively, we implemented comprehensive Content Translation. This wasn’t just a plugin; it was a strategic overhaul to ensure all practice areas—from Medical Malpractice to Premise Liability—were professionally accessible in both English and Spanish.

Trust & Authority Signals

We structured the site to immediately highlight key trust indicators: the firm’s “100+ years of combined experience,” their “AV Preeminent®” ratings, and their “No Recovery, No Fee” promise. This reduced friction for potential clients deciding to make contact.

The Results

100%

Mobile Optimization

2

Languages Supported

100+

Years of Experience

Driving Digital Accessibility

The new Baron & Herskowitz website successfully bridges the gap between high-level legal expertise and client accessibility. The “dynamic” and “mobile-friendly” design ensures that users can easily find critical information about Nursing Home Abuse or Insurance Disputes, while the integrated translation services have expanded the firm’s reach to the broader South Florida community.

Featured Coverage:

CNN & NBC News
Bloomberg & Reuters
USA Today
ABC News
Daily Mail
Univision & Telemundo
The Miami Herald
Law360 & Daily Business Review

Visual Proof / Media Gallery

Client Testimonial

“Ingage’s legal PR strategy was a game-changer. They navigated complex, high-stakes litigation with incredible skill, securing major national media coverage that amplified our firm’s reputation as a leader in the field. The results exceeded our expectations.”

– Managing Partner

(Leesfield & Partners)

Case Study Related FAQs

What distinguished the “Legal PR” strategy for this firm from standard PR? +

Unlike standard PR, this strategy required navigating strict confidentiality, trial postures, and legal sensitivities. We had to balance proactive visibility with legal precision to support litigation goals without compromising active cases.

What measurable results were achieved in terms of media reach? +

The campaign was massive, securing over 300 earned media placements within 18 months. This resulted in an estimated audience reach surpassing 1.2 billion across print, digital, broadcast, and international platforms.

How did you handle media for sensitive or controversial cases? +

We utilized a rapid-response strategy with real-time monitoring of emerging cases. By issuing timely media advisories on sensitive topics—such as hotel privacy breaches and police brutality—we positioned the firm’s attorneys as authoritative experts on safety and justice.

Which major media outlets covered the firm’s cases? +

We secured coverage in top-tier national and international outlets including CNN, Bloomberg, USA Today, Reuters, NBC News, and the Daily Mail, as well as major Spanish-language networks like Univision and Telemundo.

How did this campaign impact the firm’s business development? +

Beyond visibility, the sustained media presence broadened attorney referrals and strengthened brand awareness among potential plaintiffs. It reaffirmed Leesfield & Partners’ reputation as a go-to authority for precedent-setting personal injury and maritime cases.

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Katherine Doble

Katherine Doble is the Founder and CEO of INGAGE, an award-winning integrated marketing agency based in South Florida. With over 15 years of experience in public relations and digital strategy, Katherine specializes in helping organizations in highly regulated industries—including law, finance, government, and real estate—navigate complex media landscapes. Since founding INGAGE in 2011, Katherine has led successful campaigns for Fortune 500 companies and major regional entities, including Coca-Cola, Kraft Foods, and the City of Miami. Her expertise lies in translating intricate regulatory requirements into compelling brand stories that build trust and drive action. A recognized thought leader in the industry, Katherine’s insights on social media trends and crisis communications have been featured in NBC Latino, The Miami Herald, and South Florida Business Journal. She is a recipient of the "Mujeres Legendarias" award by Ford Motor Company and actively serves on the board of the Pinecrest Business Association. When she isn't strategizing for clients, Katherine serves as a Girl Scout Troop Leader and advocates for community development in Miami.