lawyers - INGAGE

From SEO to GEO in the Age of AI Search

For two decades, the goal of digital marketing was simple: rank number one on Google. But as AI-driven search engines like ChatGPT, Gemini, and Google AI Overviews take over, the rules have changed. We are shifting from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization). As INGAGE President Katherine Doble outlines in the Daily Business Review, your […]

How International Law Attorneys Can Leverage Media Relations to Build Their Practice

Leave a Comment / attorneys, Case Studies, law firm, law firm marketing, lawyers, social media / Katherine Doble

The global legal landscape is shifting faster than ever—treaties unravel, tariffs rise, and sanctions expand overnight. In this volatile environment, legal expertise alone is not enough to build a practice; you need visibility. As outlined in the INGAGE Blog, international law attorneys who master “Newsjacking”—inserting their insights into breaking geopolitical news—transform from passive

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