A RECORD-BREAKING RALLY
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Cutting through the noise to raise nearly $600,000 for three major Miami institutions in 24 hours.
Project Snapshot
Client
The Underline, Barry University, GableStage
The Underline, Barry University, GableStage
IndustryGive Miami Day 2024
Services ProvidedCampaign Strategy, Email Marketing, SMS Outreach, Social Media
Key Results$595,827 Total Raised
The Challenge
Standing Out in a Sea of 1,200 Nonprofits
Give Miami Day is the most competitive 24 hours in Florida philanthropy. With over 1,200 organizations flooding inboxes and social feeds, “donor fatigue” sets in quickly.
For 2024, our clients faced unique, high-stakes pressures:
GableStage needed to fill a critical $70,500 gap caused by unexpected state arts funding vetoes.
The Underline required $200,000 to fund free community programming and expansion.
Barry University aimed for $125,000 to support immediate student scholarships.
The challenge was to create three distinct narratives that would compel donors to act now, despite the noise.
Key Obstacles:
- âś•The “Governor’s Veto” Shock: GableStage faced a sudden loss of state funding just months before the event. We had to pivot the messaging rapidly to frame Give Miami Day as a “rescue mission” for the arts, turning a crisis into a rallying cry.
- âś•Algorithm Saturation: With every nonprofit posting at once, organic reach tanked. We overcame this by using “Staff & Cast” takeovers, prioritizing personal profiles over corporate pages to beat the algorithm.
- âś•Donation Friction: Getting donors to complete the transaction is hard. We used direct-link SMS strategies to reduce the number of clicks required to give, minimizing drop-off rates.
The Strategy
Emotional Storytelling (Video First)
We moved beyond generic “Donate Now” pleas. For The Underline, we deployed testimonial videos featuring real community members sharing how the park changed their daily lives. For GableStage, we leaned into the “Save the Arts” narrative, using cast members and staff to explain exactly what would be lost without community support.
The SMS “Nudge” Layer
Email open rates drop as the day wears on. To combat this, we implemented a targeted SMS Campaign strategy. By sending direct, urgent text reminders during “Power Hours” (when bonus matching funds were active), we captured donors right on their phones, driving immediate conversions that emails would have missed.
Influencer & Alumni Activation
For Barry University, we tapped into the alumni network not just as donors, but as ambassadors. We provided them with “Social Share Kits,” allowing them to post personal stories about their education. This peer-to-peer validation expanded the campaign’s reach far beyond the university’s own follower count.
The Results
$313,849
The Underline
$181,343
Barry University
$100,635
GableStage
The Power of Precision
The campaigns didn’t just meet expectations; they shattered them. By tailoring the message to the specific urgency of each organization—whether it was “keeping the lights on” for theater or “building the future” for students—Ingage helped these clients collectively raise $595,827, proving that a segmented, story-driven approach wins every time.
Featured Coverage:
- Miami New Times
- WLRN Public Media
- Doral Family Journal
- The Miami Foundation Report
Visual Proof / Media Gallery
Client Testimonial
“The tailored approach made all the difference. Ingage didn’t just run a campaign; they told our story. Breaking our fundraising goal by over $100,000 allows us to keep our programs free for the community.”
— Meg Daly (Founder, The Underline)
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