Leesfield & Partners Logo

High-Stakes Litigation Publicity

 

Securing 300+ media placements and 1.2 Billion impressions to position Leesfield & Partners as the national authority on complex personal injury litigation.

Project Snapshot


Client


Leesfield & Partners

Industry


Legal / Personal Injury

Services Provided


Public Relations, Crisis Comm

Key Results


300+ Placements, 1.2B Reach

The Challenge

Bridging the gap between Courtroom Success and Public Perception.

Leesfield & Partners held a docket of nationally significant cases, yet they struggled to find a PR partner with the legal acumen to match. Previous agencies applied generic strategies to sensitive, high-stakes litigation, failing to grasp the nuances of trial postures and confidentiality.

The firm needed a sophisticated partner capable of executing rapid-response media campaigns for breaking news while protecting the integrity of active cases involving wrongful death, maritime law, and corporate negligence.

Key Obstacles:
  • ✕ Lack of Legal Acumen: Previous partners couldn’t navigate the complexities of active litigation.
  • ✕ Generic Strategies: “One-size-fits-all” PR failed to capture the weight of precedent-setting cases.
  • ✕ Missed Cycles: Inability to mobilize quickly for breaking news and rapid-response opportunities.

The Strategy

Litigation-Focused PR

We executed targeted outreach across legal, consumer, and international platforms to ensure sustained visibility, balancing high-profile placements with niche industry exposure.

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Rapid-Response Strategy

Through real-time monitoring of filings and breaking news, we issued timely media advisories to position attorneys as experts on sensitive topics like privacy and safety.

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Thought Leadership

We transformed complex litigation into broader narratives about justice, securing authority-building placements in outlets like CNN, Bloomberg, and Reuters.

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The Results

300+

Media Placements

1.2B

Audience Reach

Global

Top-Tier Features

Driving National Authority

The campaign went beyond simple exposure. By securing features in outlets like USA Today, CNN, and Bloomberg, we reaffirmed Leesfield & Partners as a trusted authority for precedent-setting cases. The sustained visibility has broadened attorney referrals and strengthened brand recognition among potential plaintiffs.

Featured Coverage:
  • CNN & NBC News
  • Bloomberg & Reuters
  • USA Today
  • ABC News
  • Daily Mail
  • Univision & Telemundo
  • The Miami Herald
  • Law360 & Daily Business Review

Visual Proof / Media Gallery

Daily Business Review article reporting on a $1.3M settlement won by Justin Shapiro of Leesfield & Partners, highlighting the firm's legal authority.
Florida Trend magazine article showcasing lifestyle and business media coverage secured for Leesfield & Partners in the Miami market.
Screenshot of 107.3 Planet Radio article featuring Leesfield & Partners attorney Justin Shapiro discussing Lucy's Law and stiffer boating penalties.
News article headline covering a $7M hotel privacy lawsuit filed by Leesfield & Partners, demonstrating national media reach for high-stakes cases.

Client Testimonial

“Ingage’s legal PR strategy was a game-changer. They navigated complex, high-stakes litigation with incredible skill, securing major national media coverage that amplified our firm’s reputation as a leader in the field. The results exceeded our expectations.”

– Leesfield & Partners

 

Case Study Related FAQs

What distinguished the “Legal PR” strategy for this firm from standard PR? +
Unlike standard PR, this strategy required navigating strict confidentiality, trial postures, and legal sensitivities. We had to balance proactive visibility with legal precision to support litigation goals without compromising active cases.
What measurable results were achieved in terms of media reach? +
The campaign was massive, securing over 300 earned media placements within 18 months. This resulted in an estimated audience reach surpassing 1.2 billion across print, digital, broadcast, and international platforms.
How did you handle media for sensitive or controversial cases? +
We utilized a rapid-response strategy with real-time monitoring of emerging cases. By issuing timely media advisories on sensitive topics—such as hotel privacy breaches and police brutality—we positioned the firm’s attorneys as authoritative experts on safety and justice.
Which major media outlets covered the firm’s cases? +
We secured coverage in top-tier national and international outlets including CNN, Bloomberg, USA Today, Reuters, NBC News, and the Daily Mail, as well as major Spanish-language networks like Univision and Telemundo.
How did this campaign impact the firm’s business development? +
Beyond visibility, the sustained media presence broadened attorney referrals and strengthened brand awareness among potential plaintiffs. It reaffirmed Leesfield & Partners’ reputation as a go-to authority for precedent-setting personal injury and maritime cases.

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Katherine Doble

Katherine Doble is the Founder and CEO of INGAGE, an award-winning integrated marketing agency based in South Florida. With over 15 years of experience in public relations and digital strategy, Katherine specializes in helping organizations in highly regulated industries—including law, finance, government, and real estate—navigate complex media landscapes. Since founding INGAGE in 2011, Katherine has led successful campaigns for Fortune 500 companies and major regional entities, including Coca-Cola, Kraft Foods, and the City of Miami. Her expertise lies in translating intricate regulatory requirements into compelling brand stories that build trust and drive action. A recognized thought leader in the industry, Katherine’s insights on social media trends and crisis communications have been featured in NBC Latino, The Miami Herald, and South Florida Business Journal. She is a recipient of the "Mujeres Legendarias" award by Ford Motor Company and actively serves on the board of the Pinecrest Business Association. When she isn't strategizing for clients, Katherine serves as a Girl Scout Troop Leader and advocates for community development in Miami.